Top 25 Forces That Will Affect Your Business

Are you paying attention to the outside forces that can have a big impact on your business? 

Or is your head in the sand?

As an entrepreneur, it’s your responsibility to be aware of the external forces that can make or break your business.

In the March 2008 edition of Entrepreneur Magazine, Andrea Cooper wrote an excellent article entitled, “The Influencers: What forces will affect your business in the coming year?”

She outlines the top 25 Influencers; the individuals, groups and trends that will have a substantial impact on business this year. 

Here are 6 that I thought were particularly interesting:

Mortgage Crisis

Continuing fallout from the mortgage crisis will undoubtedly affect you and your business in 2008. As banks wrestle with the problem of bad home loans, it may reduce their capacity or willingness to hand out money to entrepreneurs.

A Generational Shift

The first baby boomers are becoming eligible for retirement, and the nation is on the verge of a generational shift as those under age 44 assume more power. Boomers are itching to leave corporations and start their own businesses. Services that help them, such as small-business counseling, mentoring or virtual back-office support, should fare well. Older boomers are looking for meaningful part-time work that helps them leave a legacy; savvy entrepreneurs who create flexible opportunities can reap rewards from their talents.

Shrinking Middle Class

Working longer, commuting farther, sinking financially–that’s how The Trends Journal described the average member of the U.S. middle class last year.  What can entrepreneurs do? Believe that the high cost of oil will have real consequences on buying power, and make it easy for clients to work with you, whether it’s with convenient locations or via the internet and other technologies.

College Entrepreneurship Programs

Used to be, people didn’t think about going to college to learn how to be an innovative business owner. That was before the rise of college entrepreneurship programs. The latest trend on campus is teaching entrepreneurism outside of business school, even to English majors.

Socially Responsible Companies

Consumers care more than ever about corporate social responsibility. The “Edelman Trust Barometer 2007″ found that top concerns include employee treatment and open communication about a company’s conduct and impact, whether good or bad. “People are looking for responsible products, and they’re willing to pay a premium,” says Chris Deri of PR firm Edelman. “Take advantage of your smaller size and be nimble enough to be responsive to those demands.”

The 2008 Elections

The Entrepreneurs’ Organization surveyed its U.S. members about the presidential elections. Nearly 50 percent of them ranked the contest important or very important. The survey found that affordable health care is at the top of their wish lists, but it’s just one key item among many in this presidential race. “Everybody’s concerned about the economy,” says Alan Carsrud, executive director of the Global Entrepreneurship Center at Florida International University. But the presidential election isn’t the only one to watch. What happens in Congress and the state legislatures can have just as much of an impact on your business.

Let me encourage you to read the entire article

You can read it here: 

                                    The Influencers

Keep Learning!

Steve

http://www.championsuccess.com/

PS - As always, I welcome your comments