No matter what kind of business you are building, no matter what kind of product you are marketing, unless you have covered the basics with a simple 7 point marketing plan the odds of success are no greater than a role of the dice.

You don’t need to gamble with your business though.  Nor do you need a lot of elaborate analysis.

If you think through and research the true answers to Al Lautenslager’s (Guerrilla Marketing) 7 simple questions, you will significantly improve the probability of success.

What is the purpose of your marketing?

Who is your target market?

What is your niche?

What are the benefits and competitive advantage?

What is your identity?

What tactics, strategies and weapons will you use to carry out your marketing?

How much money will you spend on your marketing; what’s your marketing budget?

When I see people or companies struggle, often time, they have not thought through one or more of these points.

I encourage you to read Al’s entire article.

Most importantly, make sure you implement this simple strategy before your next market launch.

Keep learning.

Sincerely standing for all that is possible for you.

Steve

Your Success Champion

PS - As always I am interested in you comments.  Please let me know if you find this information useful by commenting.

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